Okungenani eminyakeni eyi-10 ngaphambi kokufika kwe-coronavirus ye-covid-19, imakethe yemikhiqizo ethuthukisa amasosha omzimba ikhule kakhulu, Kodwa-ke, ubhubhane lomhlaba wonke lusheshise lo mkhuba wokukhula ngezinga elingakaze libonwe ngaphambili. Lo bhubhane ushintshe umbono wabathengi ngempilo. Izifo ezifana nomkhuhlane kanye nomkhuhlane azisabhekwa njengezinkathi zonyaka, kodwa zihlala zikhona futhi zihlobene nezifo ezahlukahlukene.
Kodwa-ke, akusona nje usongo lwesifo somhlaba wonke olukhuthaza abathengi ukuthi bathole imikhiqizo eminingi engathuthukisa amasosha omzimba. Lo bhubhane uphakamise ukukhathazeka ngokungalingani kwezenhlalo, kwezomnotho nakwezepolitiki. Yeka ukuthi kubiza futhi kunzima kangakanani kubantu abaningi ukuthola usizo lwezokwelapha. Ukwenyuka kwezindleko zezokwelapha kunxusa abathengi ukuthi bathathe izinyathelo zokuvimbela impilo yabo.
Abathengi balangazelela indlela yokuphila enempilo futhi bazimisele ukuthenga imikhiqizo yokuzivikela komzimba ukuze banikeze ububanzi obubanzi bokuvimbela nokuphepha. Kodwa-ke, bakhungathekiswa ulwazi oluvela ezinhlanganweni zezempilo, ohulumeni, abantu abanethonya ezinkundleni zokuxhumana kanye nemikhankaso yokukhangisa ngemikhiqizo. Izinkampani kanye nabanikazi bemikhiqizo bangazinqoba kanjani zonke izinhlobo zokuphazamiseka futhi basize abathengi ukuthi bazijwayeze endaweni yokuzivikela komzimba?
Indlela yokuphila enempilo kanye nokulala — into ebaluleke kakhulu kubathengi
Indlela yokuphila enempilo isalokhu iyinto eza kuqala kubathengi emhlabeni wonke, futhi incazelo yempilo iyashintsha. Ngokusho kombiko "wocwaningo lwezempilo nokudla kwabathengi" we-Euromonitor International ngo-2021, iningi labathengi likholelwa ukuthi impilo ihlanganisa okungaphezu kwempilo yomzimba, Uma kungekho sifo, impilo nokuzivikela komzimba, kukhona nempilo yengqondo kanye nenhlalakahle yomuntu siqu. Ngokuthuthuka okuqhubekayo kokuqwashisa ngempilo yengqondo, abathengi baqala ukubheka impilo ngombono obanzi futhi balindele ukuthi abanikazi bemikhiqizo bazokwenza okufanayo. Abanikazi bemikhiqizo abangahlanganisa imikhiqizo nezinsizakalo ezindleleni zokuphila zabathengi endaweni eshintshayo nencintisanayo, kungenzeka kakhulu ukuthi bahlale befanelekile futhi bephumelela.
Abathengi basakholelwa ukuthi izindlela zokuphila zendabuko ezifana nokulala ngokugcwele, ukuphuza amanzi nokudla izithelo nemifino emisha kuthinta amasosha omzimba abo. Nakuba abathengi abaningi bethembele ezidakamizweni, njengemithi ethengiswa ngaphandle kwemithi kadokotela (i-OTC) noma imikhiqizo ethuthukiswe ngokwesayensi, njengemikhiqizo egxilile. Umkhuba wabathengi wokufuna izindlela zemvelo zokugcina indlela yokuphila enempilo uyanda. Abathengi eYurophu, e-Asia Pacific naseNyakatho Melika bakholelwa ukuthi ukuziphatha kwansuku zonke okuthinta impilo yamasosha omzimba wabathengi “Ukulala ngokwanele” kuyisici sokuqala esithinta impilo yamasosha omzimba, kulandelwe ukuphuza amanzi, izithelo nemifino emisha.
Ngenxa yokuxhumana okujikelezayo kwamapulatifomu edijithali kanye nomthelela oqhubekayo wokungaqiniseki kwezenhlalo nezepolitiki emhlabeni jikelele, ama-57% abaphenduli bomhlaba wonke bathi, Ingcindezi ababhekana nayo isukela kokuphakathi kuya kokudlulele. Njengoba abathengi beqhubeka nokubeka ubuthongo kuqala ukuze balondoloze indlela yokuphila enempilo, abanikazi bomkhiqizo abanganikeza izixazululo kulokhu, banamathuba emakethe ahlukile.
Abathengi abangu-38% emhlabeni wonke bahlanganyela emisebenzini yokuqeda ukucindezeleka njengokuzindla nokubhucunga okungenani kanye ngenyanga. Izinsizakalo nemikhiqizo engasiza abathengi ukuba balale kangcono futhi balale kangcono ingathola impendulo enhle emakethe. Kodwa-ke, le mikhiqizo kumele ivumelane nendlela yokuphila evamile yabathengi, ezinye izindlela zemvelo ezifana netiye le-chamomile, ukuzindla kanye nokuzivocavoca kokuphefumula, Kungase kuthandwe kakhulu kunemithi kadokotela noma amaphilisi okulala.
Ukudla + ukudla okunempilo = impilo yomzimba
Emhlabeni jikelele, ukudla okunempilo nokunomsoco kubhekwa njengesici esibalulekile sendlela yokuphila enempilo, kodwa abantu abangu-65% abaphendulile bathi basasebenza kanzima, Ukuze bathuthukise imikhuba yakho yokudla. Abathengi bafuna ukugcina nokuvimbela izifo ngokudla izithako ezifanele. Abantu abangu-50% abaphendulile emhlabeni wonke bathi bathola amavithamini nezakhamzimba ekudleni esikhundleni sezithako zokudla.
Abathengi bafuna izithako zemvelo, zemvelo kanye nezingamaprotheni amaningi ukuze baqinise futhi basekele amasosha omzimba wabo. Lezi zithako ezikhethekile zibonisa ukuthi abathengi baphishekela indlela yokuphila yendabuko nenempilo kunokuthembela emikhiqizweni ecutshunguliwe. Eminyakeni yamuva nje, ngenxa yezinkinga zempilo, abathengi bayaqhubeka nokungabaza ukusetshenziswa kwemikhiqizo ecutshunguliwe ngokweqile.
Ikakhulukazi, abangaphezu kuka-50% wabaphenduli bomhlaba wonke bathi izinto zemvelo, eziphilayo kanye namaprotheni yizona zinto ezibangela ukukhathazeka; abangaphezu kuka-40% babaphenduli bathi bayakwazisa ukuthi umkhiqizo awunayo i-gluten, unamafutha anciphile kanye namafutha aphansi... Owesibili awuguquki, ushukela ophansi, isithambisi sokwenziwa esincane, usawoti ophansi kanye neminye imikhiqizo.
Lapho abacwaningi behlukanisa idatha yocwaningo lwezempilo nolokudla okunempilo ngohlobo lokudla, bathole ukuthi abathengi bathanda ukudla kwemvelo. Kusukela kulo mbono, kungabonakala ukuthi abathengi abanamathela ekudleni okuguquguqukayo kwemifino/izitshalo kanye namaprotheni amaningi angacutshungulwanga kungenzeka ukuthi bakwenze lokhu ukuqinisa nokusekela amasosha abo omzimba.
Ngokuvamile, abathengi abalandela lezi zindlela ezintathu zokudla banaka kakhulu izindlela zokuvimbela futhi bazimisele ukuchitha imali eningi endleleni yokuphila enempilo. Abanikazi bemikhiqizo bahlose amaphrotheni amaningi, abadla imifino abaguquguqukayo / iningi labathengi bokudla okuluhlaza okusanhlamvu, Uma abathengi benaka amalebula acacile kanye nokupakishwa kanye nezithako ezibalwe ohlwini, kungabakhanga kakhulu kubo, Ulwazi ngamanani okudla okunempilo kanye nezinzuzo zezempilo.
Nakuba abathengi befuna ukuthuthukisa ukudla kwabo, isikhathi kanye nentengo kuseyizinto eziyinhloko ezithinta imikhuba emibi yokudla. Ukwanda kwenani lezinsizakalo ezihlobene nokunethezeka, njengokulethwa kokudla ku-inthanethi kanye nokudla okusheshayo ezitolo ezinkulu, Ngokonga izindleko nesikhathi, kubangele ukuncintisana okukhulu phakathi kwabathengi. Ngakho-ke, izinkampani kulo mkhakha zidinga ukugxila ezintweni zokusetshenziswa zemvelo ezihlanzekile futhi ziqhubeke nokugcina amanani ancintisanayo kanye nokulula, Ukuze kuthonye ukuziphatha kokuthenga kwabathengi.
Abathengi bayakwazisa "ukulula" kwamavithamini kanye nezithasiselo.
Abathengi abaningi emhlabeni jikelele bajwayele ukusebenzisa amavithamini kanye nezithako zokudla ukuze bavimbele ngenkuthalo izimpawu ezifana nomkhuhlane kanye nomkhuhlane wezinkathi ezithile. Abangu-42% abaphendulile abavela emhlabeni wonke bathi bathatha amavithamini kanye nezithako zokudla ukuze baqinise amasosha omzimba. Nakuba abathengi abaningi befuna ukugcina indlela yokuphila enempilo ngokulala, ukudla kanye nokuzivocavoca, amavithamini kanye nezithako zokudla kuseyindlela elula yokuthuthukisa amasosha omzimba. Abangu-56% abaphendulile emhlabeni wonke bathi amavithamini kanye nezithako zokudla kuyizinto ezibalulekile empilweni futhi ziyingxenye ebalulekile yokudla okunempilo.
Emhlabeni jikelele, abathengi bakhetha i-vitamin C, ama-multivitamin kanye ne-turmeric ukuze baqinise futhi balondoloze amasosha omzimba wabo. Kodwa-ke, ukuthengiswa kwamavithamini kanye nezithako zokudla eNtshonalanga Yurophu naseNyakatho Melika kusalokhu kuyimpumelelo enkulu. Nakuba abathengi kulezi zimakethe benesithakazelo kumavithamini kanye nezithako zokudla, abagcini nje ngokuthembela kuzo ukuze balondoloze indlela yokuphila enempilo. Esikhundleni salokho, amavithamini kanye nezithako zokudla kuthathwa ukuze kuxazululwe izinkinga ezithile zempilo kanye nezinzuzo abathengi abangeke bazithole ngokudla kanye nokuzivocavoca.
Ukuthatha amavithamini kanye nezithasiselo kungabonakala njengesengezo sendlela yokuphila enempilo. Abanikazi bemikhiqizo abahlobene nokuqina komzimba kanye neminye imisebenzi yansuku zonke enempilo bangaba yingxenye ebalulekile yemikhuba yansuku zonke yabathengi. Isibonelo, abanikazi bemikhiqizo bangasebenza namajimu endawo ukuhlinzeka ngolwazi mayelana nokuthi yimaphi amavithamini kanye nezithasiselo okufanele zithathwe ngemva kokuzivocavoca, kanye nefomula yokudla ngemva kokuzivocavoca. Imikhiqizo kule makethe idinga ukuqinisekisa ukuthi idlula imboni yayo yamanje nokuthi imikhiqizo yayo isebenza kahle ezigabeni ezahlukene.
Isikhathi sokuthunyelwe: Okthoba-11-2021
